The Mission:
To drive traction and spotlight the newly launched Hamptons Streamliner through a collaborative campaign and event with The League dating app, while simultaneously relaunching The League's refreshed brand identity.
The Concept:
Nine carefully selected singles, matched in advance in collaboration with influencer @WeMetAtAcme, host of a renowned dating podcast, board Hamptons Streamliner for a three-hour speed-dating journey. The experience culminates at Bilboquet in Sag Harbor with dinner, drinks, and a chance to meet more singles. After a night in the Hamptons, the group returns to the city the next morning, enjoying Pop-Up Bagels and onboard coffee—a moment to unwind and reflect on the connections made.
Merchandise Copy & Designs
The Teaser:
Using a trending sound from a recent Love Island season, we built intrigue for the event. Participants were kept in the dark about the full experience until they received their formal invitations. They were provided only the location details and a general run of show—leaving the rest as a complete surprise.
Run Of Show
The Welcome
Participants arrive at the BLADE Lounge an hour before departure to mingle, meet their fellow singles, and complete compatibility surveys.
All Aboard
Onboard the Hamptons Streamliner, participants are seated with their first match for five-minute speed-dating rounds. Once the rotations end, drinks and snacks are served, and guests are free to reconnect with whoever left the strongest impression.
Sunset Mingle
The experience continues at Bilboquet's private patio with a live DJ, curated bar, and food. Participants receive exclusive merchandise and meet additional singles from The League app.
The return
The return journey to Manhattan offers a relaxed atmosphere with the same group of singles. Pop-Up Bagels and coffee are served onboard, wrapping up the experience
